Proof, not promises

The challenge

A growing online store was invisible for the product searches that mattered. Pages loaded slowly, category copy was thin, and every URL competed with another for the same term.

What we did

• Technical clean-up: speed, crawl paths, structured data and duplicate URLs
• Category pages rewritten around real buying searches
• Internal linking that pushed authority to the pages that convert
• Content plan mapped to the buyer journey rather than keyword volume

The challenge

A local service business had a verified Google Business Profile that was barely populated and a website with one catch-all page. Enquiries came almost entirely from paid ads.

What we did

• Full profile rebuild — categories, services, photos, hours and posts
• Service-and-area pages built for each town they cover
• A simple review process that earned steady, genuine 5-star feedback
• Conversion fixes on the contact path: fewer fields, clearer CTA, faster mobile

The challenge

A small SaaS team was losing evenings to the same six questions, and leads arriving after 6pm were waiting until morning for a reply.

What we did

• Conversations mapped from real support transcripts and objection handling
• Assistant trained on approved docs, pricing and onboarding steps
• Calendar booking wired in so prospects could schedule without waiting
• Human handoff with full transcript for anything ambiguous or sensitive