Identity system concept
A logo mark presented alongside colour, typography and small-format variations.
Service 12
Logo Design for Small Business UK: Built to Work on Your Website
Custom logo design built to work on your website, social and print.
Your logo appears in browser tabs, search results, invoices and social profiles, often at a tiny size. We design custom logos for UK small businesses and check how the mark works across digital and print uses. Because we build websites too, we consider how the logo will appear on screen as well as on paper.
- Scalable artwork
- Digital and print use
- Scope confirmed before work
Overview
Why Your Logo Has to Work Harder Than It Looks
A dated or blurry logo can make good work look careless. The problem often appears after the design is finished: it is hard to read as a favicon, only works on a white background or arrives as one flat image that a printer or web developer cannot use.
That can mean commissioning a replacement just when you are trying to launch. We plan around where the logo will actually appear before presenting concepts.
We create scalable artwork and consider how it looks in a website header, browser tab, social profile and print. Our web design and SEO work means we understand how a logo needs to function on screen as well as on paper.
Logo applications
Our Custom Logo Design Work
These illustrative concept presentations show how a logo identity can extend across digital and print materials. They are not published client case studies.
Logo in use concept
A presentation of how a mark can carry through stationery and digital profile uses.
Our services
Custom Logo Design Services
From the first brief to final artwork, we scope logo design around how you need to use it.
Brief and Research
We learn about your business, customers and competitors so the design starts with a clear direction.
Original Logo Concepts
We explore original directions based on your brief. The number of concepts is set out in your package quote.
Refinement
We develop the direction you choose. Included revision rounds and any additional work are defined in your quote.
Logo Variations
We prepare agreed full-colour, single-colour and reversed versions so the mark can suit different backgrounds and uses.
Digital and Print Files
Final artwork can be supplied in agreed formats for web, social and print, including vector and raster files.
Favicon and Social Sizes
We prepare the agreed small-format versions for browser tabs and social profile images.
Logo and Website Package
If you also need a website, the combined package can bring the logo and website design together from the start.
Brand Usage Guide
A usage guide can be included when it forms part of the agreed package scope.
Made for your business
Custom Logo vs Template or AI Logo: What’s the Difference?
Logo makers can be useful for a quick placeholder, and some can export vector files. The difference is in the thinking behind the result. A template or AI tool starts from a library of shapes and styles. We start from your business, customers and competitors, then develop a mark around your brief. If you need something temporary, a template may do the job; if you want a mark designed around your business, a custom logo is worth considering.
Who we work with
Who We Design Logos For
New Startups
Launching a new business? We can shape a flexible logo identity for your website, social profiles and pitch materials, with the scope agreed to your needs.
Established Businesses With a Dated Look
If your logo no longer reflects the quality of your work, we can explore a refresh that updates the look while considering the parts customers already recognise.
Businesses Launching a New Website
A new site is a useful time to review your logo. We can plan the visual identity and website together so they feel consistent from launch.
Learn more about our web design serviceThe Process
How Our Logo Design Process Works
A clear process means fewer surprises. The exact schedule and revision scope are confirmed in your quote.
- 1
Brief and Research
You complete a short questionnaire and we discuss your business, customers and competitors to establish a clear direction.
- 2
Concept Development
We present original concepts with a note explaining the thinking behind each direction. The number and timing are confirmed in your quote.
- 3
Refinement
Choose a direction and we refine it. The included revision rounds and approach to extra changes are defined before work begins.
- 4
Delivery
We supply the agreed final formats and variations, with a usage guide if included in your package.
What you receive
What’s Included in Your Logo Package
Every project is scoped in writing so you know which files, variations, revisions and extras are included before work begins.
- Final artwork in AI, EPS, SVG, PDF, PNG and JPEG formats as agreed
- Full-colour, single-colour and reversed versions as agreed
- Favicon and social profile sizes as agreed
- Revision rounds defined in your quote
- Brand usage guide if included in your package
- Copyright and artwork handover terms set out in your agreement
Clear scope and pricing
Logo Design Packages and Pricing
We’ll recommend the smallest package that fits your brief. Concepts, revision rounds, deliverables and any website work are agreed in a written quote.
| Package detail | Starter | Business | Logo + Website |
|---|---|---|---|
| Original concepts | Scope confirmed in quote | Scope confirmed in quote | Scope confirmed in quote |
| Revision rounds | Defined in quote | Defined in quote | Defined in quote |
| Social media versions | Confirmed in scope | Confirmed in scope | Confirmed in scope |
| Brand usage guide | If included in scope | If included in scope | If included in scope |
| Website design | Not included | Not included | Included |
| Setup price | Quoted after scoping | Quoted after scoping | Quoted after scoping |
| Copyright and handover | Terms confirmed in agreement | Terms confirmed in agreement | Terms confirmed in agreement |
We haven’t published prices or fixed revision counts because they need confirming against the actual package scope. Your quote sets out the agreed deliverables, payment and artwork handover terms.
Not sure which package fits? Tell us about your projectWhy work with us
Why Work With Cyber Ghost Solutions
We’re a digital agency first. Web design, web development, SEO and automation are part of our wider work, and logo design sits alongside them. That means we consider how a logo performs online, not only how it looks in a presentation. Before launch, we also recommend checking that a new mark does not conflict with an existing trademark. This is general guidance, not legal advice.
Logo design sits alongside the web design, web development, SEO and automation we already deliver.
We consider how your logo works in real digital contexts, not just on a presentation board.
We explain revision scope, deliverables and ownership terms before the project starts.
Frequently asked questions
Logo Design FAQs
Timing depends on the agreed scope and how quickly feedback is provided. We confirm an expected schedule after reviewing your brief.
The price depends on the number of concepts, revision scope, deliverables and whether you want a website alongside the logo. We provide a clear quote before work begins.
Yes. Share your sketch, references or notes, and we can use them to understand the direction you have in mind.
Yes. You can request a standalone logo. A website is an optional combined package, not a requirement.
We will use your feedback to refine the direction within the revisions agreed in your package. Any extra rounds or changes outside that scope are discussed and quoted before proceeding.
Logo Design
Ready to Get a Logo That Works on Every Screen?
Tell us about your business and where you need to use your logo. We’ll recommend a practical next step and provide a clear quote before you commit.
- No obligation
- Clear scope and quote
Often bought together
Related services
Most clients start with one service and add a second or third as the work grows — the links below point to the services that make the most sense next.
Ready to Get a Logo That Works on Every Screen?
Tell us about your business and where you need to use your logo. We’ll recommend a practical next step and provide a clear quote before you commit.
